Last edited by Dazahn
Tuesday, July 28, 2020 | History

3 edition of Global strategic management perspectives found in the catalog.

Global strategic management perspectives

Global strategic management perspectives

  • 43 Want to read
  • 38 Currently reading

Published by South-Western Pub. Co. in Cincinnati .
Written in English

    Subjects:
  • International business enterprises -- Management.,
  • Strategic planning.

  • Edition Notes

    Statement[edited by] Jagdish N. Sheth, Golpira S. Eshghi.
    ContributionsSheth, Jagdish N., Eshghi, Golpira S.
    Classifications
    LC ClassificationsHD62.4 .G55 1989
    The Physical Object
    Paginationxiii, 174 p. :
    Number of Pages174
    ID Numbers
    Open LibraryOL2411616M
    ISBN 100538800461
    LC Control Number87062017

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    Get this from a library! Strategic market management: global perspectives. [David A Aaker; Damien McLoughlin] -- Strategic market management: an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- . Strategic management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulat - ing a strategy, as well as the plan for implementation and control of the strategy.


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Search. Search for Library Items Search for Lists Search for Book: All Authors / Contributors: Jagdish N Sheth; Golpira S Eshghi. Find more information about: ISBN: Description of the book "Strategic Market Management: Global Perspectives": The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker.

This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage.

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Building value: It includes several sub themes like increasing the worth of the consumers, the predictors of the worth of the consumers and the stock holders, predicting the worth of the share holders and other. In Global Derivatives: A Strategic Risk Management Perspective Torben Juul Andersen has succeeded to gather in one book a complete and thorough summary and an easy-to-read explanation of all types of derivative instruments and their background and their use in modern management of risk.

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The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book. Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development.

“In Global Derivatives: A Strategic Risk Management Perspective, Torben Juul Andersen has succeeded to gather in one book a complete and thorough summary and an easy-to-read explanation of all types of derivative instruments and their background, and their use in modern management of risk.”Steen Parsholt, Chairman and CEO, Aon Nordic Region Author: Torben Andersen.Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets.

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